Mexsa
YEAR
2026
CLIENT
Mexsa Tennis Boutique
ROLE
Visual Designer
TOOLS
Procreate and Photoshop
I was responsible for the visual design of a digital and print campaign. I collaborated with the team, who defined the campaign strategy. Based on that direction, I led the visual design, defining a style, taking the photography, editing the images, and designing all final campaign assets.
Mexsa is a store that sells different kind of shoes, to different style of life.
My goal was to allow diversite with the designs but with one element that connect everthing "The Curve Line". Thats the main assets that will part of the brand that will be see in the designs.
While the curve line will be the main asset to identify the brand, the options to add elements to ajust to different topics is allow, even sometime you can go a litte bit outside and not incluide the curve line.
The photoshoot was taken in Guaymas, Sonora. I was responsible to take the photos and editing of the images.
The beggining of everthing. This are the first ideas
